§01 SEO content program
SEO content program
One piece a month, written from the questions your own visitors are already searching for — not a generic keyword list.
§02 Why it matters
Why it matters
Most clinic blogs answer questions nobody in their city is asking
Search Console already records what people typed before they landed on you, and where you rank just off the first page. Writing against that data is the difference between content that earns traffic and content that fills a blog.
§03 What we do
What we do
- Pull your own Search Console data to find questions you nearly rank for
- Write one piece a month against those questions, in your practice's voice
- Publish it with internal links and schema in place
- Track which pieces earn impressions and clicks, and write more of what works
- Report what moved each month rather than sending a word count
§04 What you'll notice
What you'll notice
Around month four you start appearing for questions you never targeted, and by month nine those pages bring bookings on their own.
§05 Being straight
Being straight with you
Organic search is slow. Expect 9–12 months before it contributes meaningfully to bookings, and anyone promising faster is guessing. If you need the phone to ring this month, spend the money on ads instead — we will tell you so.
§06 What we need
What we need from you
- Access to your Google Search Console property, or permission to set one up
- A quick answer when we ask a clinical question, so the writing is accurate
- Your view on anything you would rather not publish about
§07 Plans
Which plans include it
Included on: Growth, Complete
See all plans and prices§08 Questions
Questions we get asked
- How long does SEO take for a vet clinic?
- 9–12 months before it contributes meaningfully to bookings. You will see early movement in impressions and rankings sooner, often around month three or four, but that is a leading indicator, not revenue.
- How many blog posts a month do you write?
- One, written properly, from your own Search Console data. A second piece a month is available as an add-on for $342/mo. We would rather publish one page that ranks than four that do not.
- Is the content written by AI?
- AI helps with research and a first draft. A human edits and checks every piece before it's published, and anything clinical is checked with you.
- Which plans include SEO content?
- Growth and Complete. It is not available on Essentials, because content needs the site and profile work underneath it to be worth paying for.
- Do I own the content you write?
- Yes. It is published on your site, in your name, and it stays there if you leave.